Guillaume Lavrut, an artistic director in advertising, has dedicated around fifteen years to his passion for photography as a well-informed amateur. Beginning with film and acquiring formal knowledge during his artistic studies, Lavrut soon embraced digital photography, making it his primary means of expression. Always equipped with a smartphone or a camera, he captures the world with a curious and contemplative eye.
Guillaume's photography stands out for its candid shots, playful snapshots, and a vivid sense of color and urban geometry. He delights in finding beauty in simple things and uncovering details in everyday scenes. His approach aligns with Robert Capa's belief: “The photos are there, all that remains is to take them.” Guillaume’s work elevates ordinary moments into captivating visual stories, transforming the mundane into the extraordinary.
Through his lens, Lavrut invites viewers to see the beauty in everyday life, highlighting the artistry in urban environments and fleeting moments. His images reflect his passion for photography and his unique perspective, capturing the essence of the world around him. We asked Guillaume questions, questions that can only be answered with images...
Who are you?
Why photography?
What is your trademark photographic style?
What truly inspires you?
Where do you go when you close your eyes?
Where is home for you?
How would you describe your lifestyle?
What makes a great shot?
How do you view the world?
What is an important lesson you have learned?
